// Strategy
Marketing Strategy
Big-picture marketing frameworks for developers figuring out how to position, launch, and grow their products.
Backlinks for Indie Hackers: How to Earn Links
Backlinks are the biggest reason new sites stall on page 2. Here is how indie hackers earn quality links without buying them — through tools, guest posts, syndication, and being genuinely useful.
Generative Engine Optimization (GEO) for Dev Tools
GEO is SEO for AI search. Learn how to get your developer product cited by ChatGPT, Claude, Perplexity, and Google AI Overviews — the channel where nearly half of buyer research now starts.
GEO vs SEO: What Changes With AI Search
GEO and SEO share a foundation but optimize for different outputs — a ranking position versus a citation in an AI answer. Here is what actually changes, what stays the same, and how to do both at once.
How to Get Your Content Cited by ChatGPT
A practical, developer-friendly playbook for getting cited by ChatGPT and other AI assistants — from extractable answers and structured data to entity authority and third-party validation.
How to Show Up in Google AI Overviews
Google AI Overviews now appear on roughly half of searches. Here is how SaaS and dev-tool sites earn a spot in the AI-generated answer box — without abandoning the SEO fundamentals that get you there.
llms.txt for Developer Products: A Practical Guide
llms.txt is a sitemap for AI crawlers — a curated map of your most important content for language models. Learn what it is, how to write one, and where it fits in your GEO strategy.
How to Get Your First SaaS Customers With SEO
SEO is a slow channel that pays back for years. Here is how to use it to land your first SaaS customers — targeting bottom-of-funnel keywords, comparison pages, and problem-aware searches that convert.
YouTube Marketing for Developers: Build an Audience With Video
Organic YouTube is the most underused channel for dev tools. Here is how to build an audience, rank technical content, and turn views into trial signups.
How to Launch on Hacker News: A Developer's Show HN Playbook
Hacker News can send thousands of developers to your product in a day — or bury you on page 3 by lunch. Here is the systematic Show HN playbook for launching without flopping.
Programmatic SEO for Dev Tools: Rank for Thousands of Queries
Developers have an unfair SEO advantage: you can generate pages from data with code. Here is how to use programmatic SEO to rank for thousands of long-tail queries — without writing thin junk.
Docs-Led Growth: How Documentation Becomes Your Best Marketing Channel
For developer products, documentation is not an afterthought — it is a top-of-funnel acquisition channel, a sales page, and an onboarding flow at once. Here is how to make your docs sell.
How to Get Your First 100 Users: A DRM Playbook for Developers
The first 100 users do not come from ads or virality — they come from doing things that do not scale, systematically. Here is the direct response playbook to get there.
How to Engineer a Referral Program Into Your SaaS
Build a referral program that acquires customers automatically. Viral coefficient, code architecture, reward structures, and the exact engineering playbook for SaaS referral loops.
GitHub as a Marketing Channel: How Open Source Projects Drive Paid Conversions
Turn your GitHub repository into a customer acquisition engine. README optimization, release note strategy, and the exact playbook for converting stars into revenue.
LinkedIn Marketing for Developers: How to Sell Your Dev Tool on the Platform That Pays
LinkedIn marketing for developers: grow a technical audience, write posts that convert, and turn professional connections into email subscribers and customers.
Product-Led Growth for Developers: Make Your Product Do the Marketing
How to turn your product into your best marketing channel. Viral loops, freemium conversion, self-serve onboarding, and growth mechanics built for developers who hate selling.
Content Repurposing: Turn One Blog Post Into 10 Pieces of Marketing
How to repurpose a single blog post into Twitter threads, email newsletters, LinkedIn posts, video scripts, and more. Maximum reach from minimum writing.
Affiliate Programs for Dev Tools: Complete Setup Guide
How to create and run an affiliate program for your SaaS or developer tool. Commission structures, tracking, recruiting affiliates, and avoiding common mistakes.
Marketing Automation for Solo Developers
How to automate your marketing as a one-person team. Email sequences, social scheduling, analytics dashboards, and systems that run while you code.
From $0 to $1K MRR: A Direct Response Marketing Roadmap
The complete roadmap from $0 to $1K MRR for indie developers — validation, first customers, DRM tactics, and a proven 12-week action plan.
How to Create a Lead Magnet Developers Actually Want
Stop building lead magnets nobody downloads. Get 10 lead magnet ideas for SaaS and dev tools — with a 4-hour creation guide and delivery system.
Marketing Stack for Indie Developers: The Complete Tool Guide
The best marketing tools for indie developers — free, $30, and $100/month stacks with honest recommendations, comparison tables, and a no-BS decision framework.
The Psychology of SaaS Pricing: Why $49 Beats $50
Discover how pricing psychology boosts SaaS conversions — charm pricing, anchoring, decoy tiers, and a practical decision framework for dev tools.
How to Launch on Product Hunt: DRM Edition
A complete product hunt launch strategy for indie developers — pre-launch checklist, launch day timeline, listing copy tips, and honest numbers on what to expect.
Reddit Marketing for Developers (Without Getting Banned)
The Reddit marketing strategy for developers who want real traction — without the ban. Subreddits, soft sells, market research, and a 30-day plan.
How to Use Twitter/X to Market Your Developer Product
Twitter marketing for developers: grow a technical audience, write threads that convert, and turn followers into email subscribers with this practical playbook.
Building in Public as a Marketing Strategy
Building in public isn't just for clout — it's one of the highest-ROI marketing strategies for solo developers. Here's how to do it systematically.
Sell the SaaS You Built With AI: A Vibe Coder's Playbook
You built a SaaS in a weekend with AI — selling it is the hard part. Here's the direct response playbook that gets vibe coders their first paying customers.
SaaS Pricing Strategy for Developers: Full Guide
Picking the wrong price kills your MRR before you start. Here's how to choose pricing models, tiers, and numbers that actually maximize revenue.
Why Most Developer Products Fail (And How DRM Fixes It)
Your product isn't the problem. Your marketing is. Here are the exact reasons developer products fail to sell — and the DRM fixes for every single one.
Marketing for Vibe Coders: Sell What You Build
Vibe coding lets you build fast. But speed of building ≠ speed of selling. Here's the marketing system every vibe coder needs from day one.