// Strategy
Marketing Strategy
Big-picture marketing frameworks for developers figuring out how to position, launch, and grow their products.
How to Reduce Churn in Your SaaS: A Developer's Retention Playbook
Practical churn reduction tactics for indie SaaS developers. How to measure churn correctly, identify at-risk customers, fix your onboarding, and build a retention system that runs itself.
Marketing Stack for Indie Developers: The Complete Tool Guide
The best marketing tools for indie developers — free, $30, and $100/month stacks with honest recommendations, comparison tables, and a no-BS decision framework.
How to Launch on Product Hunt: DRM Edition
A complete product hunt launch strategy for indie developers — pre-launch checklist, launch day timeline, listing copy tips, and honest numbers on what to expect.
How to Use Twitter/X to Market Your Developer Product
Twitter marketing for developers: grow a technical audience, write threads that convert, and turn followers into email subscribers with this practical playbook.
From $0 to $1K MRR: A Direct Response Marketing Roadmap
The complete roadmap from $0 to $1K MRR for indie developers — validation, first customers, DRM tactics, and a proven 12-week action plan.
How to Create a Lead Magnet Developers Actually Want
Stop building lead magnets nobody downloads. Get 10 lead magnet ideas for SaaS and dev tools — with a 4-hour creation guide and delivery system.
The Psychology of SaaS Pricing: Why $49 Beats $50
Discover how pricing psychology boosts SaaS conversions — charm pricing, anchoring, decoy tiers, and a practical decision framework for dev tools.
Reddit Marketing for Developers (Without Getting Banned)
The Reddit marketing strategy for developers who want real traction — without the ban. Subreddits, soft sells, market research, and a 30-day plan.
Building in Public as a Marketing Strategy
Building in public isn't just for clout — it's one of the highest-ROI marketing strategies for solo developers. Here's how to do it systematically.
How to Sell AI-Built Software: Vibe Coder's Guide
You can build a SaaS in a weekend with AI. Selling it is the hard part. Here's the direct response marketing playbook for vibe coders.
SaaS Pricing Strategy for Developers: Full Guide
Picking the wrong price kills your MRR before you start. Here's how to choose pricing models, tiers, and numbers that actually maximize revenue.
Why Most Developer Products Fail (And How DRM Fixes It)
Your product isn't the problem. Your marketing is. Here are the exact reasons developer products fail to sell — and the DRM fixes for every single one.
Marketing for Vibe Coders: Sell What You Build
Vibe coding lets you build fast. But speed of building ≠ speed of selling. Here's the marketing system every vibe coder needs from day one.