The Vibe Coder's Marketing Stack
Every tool you need to market and sell your product. Reviewed by developers, for developers.
Email Marketing
ConvertKit (Kit)
BeginnersVisual automations, creator-focused email platform with a generous free tier.
Pros
- + Beautiful visual automation builder
- + Free up to 10K subscribers
- + Built-in landing pages and forms
- + Great deliverability
Cons
- - Gets expensive at scale
- - Limited template customization
- - Basic analytics compared to competitors
Pricing: Free up to 10K subs, then from $29/mo
Buttondown
Devs who want simplicityMarkdown-first, API-friendly newsletter platform built by a solo developer.
Pros
- + Native Markdown support
- + Clean, minimal interface
- + Powerful API for automation
- + Excellent pricing
Cons
- - No visual email builder
- - Smaller feature set
- - Less automation than ConvertKit
Pricing: Free up to 100 subs, then from $9/mo
Resend
Devs who want full controlModern email API with React Email templates and exceptional developer experience.
Pros
- + React Email for building templates in JSX
- + Excellent API and SDK
- + Beautiful dashboard
- + Great docs
Cons
- - Transactional-focused, not a full ESP
- - No visual automation builder
- - Newer platform, smaller community
Pricing: Free up to 3K emails/mo, then from $20/mo
Loops
Product-led growthEmail platform built specifically for SaaS with event-based automations.
Pros
- + Built for SaaS use cases
- + Event-driven automations
- + Clean modern UI
- + Good API
Cons
- - Smaller ecosystem
- - Less mature than alternatives
- - Limited integrations
Pricing: Free up to 1K contacts, then from $49/mo
Landing Pages
Framer
Design-conscious devsVisual website builder with beautiful designs, built-in CMS, and React under the hood.
Pros
- + Stunning design capabilities
- + Built-in CMS and animations
- + Fast hosting included
- + React-based components
Cons
- - Learning curve for the editor
- - Can feel limiting for complex logic
- - Pricing adds up with CMS usage
Pricing: Free tier, then from $5/mo (Mini) to $15/mo (Basic)
Carrd
MVPs and quick launchesDead simple one-page website builder. Perfect for MVPs and quick landing pages.
Pros
- + Incredibly simple to use
- + Only $19/year for Pro
- + Fast to publish
- + Supports forms and payments
Cons
- - Single-page only
- - Limited customization
- - Not suitable for complex sites
Pricing: $19/year for Pro (3 sites)
Astro + Tailwind (DIY)
Devs who want to own everythingBuild your own landing pages with full control. Free, fast, and fully customizable.
Pros
- + Complete control over everything
- + Zero cost
- + Best performance possible
- + Own your code forever
Cons
- - Requires coding
- - No drag-and-drop
- - You handle hosting and deployment
Pricing: Free (open source)
Unbounce
Optimization-focusedDedicated landing page platform with built-in A/B testing and conversion optimization.
Pros
- + Built-in A/B testing
- + Smart traffic routing
- + Drag-and-drop builder
- + Conversion-focused features
Cons
- - Expensive for indie devs
- - Templates can feel generic
- - Overkill for simple pages
Pricing: From $99/mo
Analytics
Plausible
Most indie devsPrivacy-friendly, lightweight analytics. No cookies, GDPR-compliant out of the box.
Pros
- + Simple and clean dashboard
- + No cookie banners needed
- + Lightweight script (< 1KB)
- + Open-source self-hosted option
Cons
- - Less granular than GA4
- - No session replay
- - Paid only (no free tier for hosted)
Pricing: From $9/mo (hosted), free self-hosted
PostHog
Product-led growthAll-in-one product analytics: events, session replay, feature flags, and A/B testing.
Pros
- + Generous free tier (1M events/mo)
- + Session recordings
- + Feature flags built in
- + Open source, self-hostable
Cons
- - Can be complex to set up
- - Dashboard learning curve
- - Heavy compared to Plausible
Pricing: Free up to 1M events/mo, then usage-based
Google Analytics 4
Comprehensive tracking on a budgetGoogle's analytics platform. Free, powerful, and deeply integrated with Google Ads.
Pros
- + Completely free
- + Deep integration with Google Ads
- + Event-based tracking
- + Massive ecosystem
Cons
- - Complex and unintuitive UI
- - Privacy concerns
- - Steep learning curve
- - Requires cookie consent
Pricing: Free
Mixpanel
Understanding user behavior deeplyEvent-based product analytics designed to understand user behavior and funnels.
Pros
- + Powerful funnel analysis
- + Excellent user flow tracking
- + Great for product decisions
- + Good free tier
Cons
- - Expensive at scale
- - Complex event setup
- - Not great for simple website analytics
Pricing: Free up to 20M events/mo, then from $20/mo
AI Copywriting Assistants
Claude
Serious copywritingAnthropic's AI assistant. Excels at long-form copy, strategic thinking, and frameworks.
Pros
- + Best-in-class long-form writing
- + Follows complex instructions well
- + Great at frameworks and structure
- + Large context window
Cons
- - Can be verbose without guidance
- - No marketing-specific templates built in
- - Usage limits on free tier
Pricing: Free tier, Pro from $20/mo
ChatGPT
Quick drafts and iterationOpenAI's versatile AI assistant. Good for brainstorming and quick drafts.
Pros
- + Versatile and fast
- + Good for brainstorming angles
- + Plugins and GPTs ecosystem
- + Wide general knowledge
Cons
- - Can produce generic copy
- - Needs detailed prompting for quality
- - Inconsistent tone across sessions
Pricing: Free tier, Plus from $20/mo
Copy.ai
Non-writers who need copy fastMarketing-specific AI tool with templates for ads, emails, and landing pages.
Pros
- + Marketing-focused templates
- + Easy to use for non-writers
- + Built-in workflows
- + Team collaboration features
Cons
- - Output can feel templated
- - Less flexible than general AI
- - Expensive for what you get
Pricing: Free tier, Pro from $49/mo
A/B Testing & Optimization
PostHog Experiments
Most devsA/B testing built into PostHog's product analytics platform. Developer-friendly and free.
Pros
- + Included in PostHog free tier
- + Developer-friendly API
- + Bayesian statistics
- + Integrated with feature flags
Cons
- - Requires PostHog setup
- - Less polished visual editor
- - Smaller community than dedicated tools
Pricing: Free (included with PostHog)
LaunchDarkly
TeamsEnterprise-grade feature flags with built-in experimentation and rollout controls.
Pros
- + Powerful feature flag management
- + Gradual rollouts
- + SDKs for every language
- + Enterprise reliability
Cons
- - Expensive for solo devs
- - Overkill for simple A/B tests
- - Complex setup
Pricing: From $10/mo per seat
VWO
Quick tests without codeVisual A/B testing platform with a WYSIWYG editor for non-technical experiments.
Pros
- + Visual editor — no code needed
- + Heatmaps and recordings
- + Statistical rigor built in
- + Easy to set up
Cons
- - Expensive
- - Visual editor can break complex pages
- - Less developer-friendly
Pricing: From $99/mo
Recommended Stacks
Not sure where to start? Here are three battle-tested combinations, from free to full-featured.
The Free Stack
$0/moEverything you need to start, without spending a dime. Perfect for validating your idea before investing in tools.
- Astro + Tailwind
- Buttondown
- Plausible (self-hosted)
- PostHog
The Sweet Spot
~$30/moThe best balance of power and simplicity. Enough tools to grow to $5K MRR without friction.
- Framer
- ConvertKit
- Plausible
- PostHog
The Growth Stack
~$100/moFor products with traction. Optimized for conversion testing, SaaS automations, and scaling.
- Next.js + Vercel
- Loops
- PostHog
- Unbounce
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