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The Vibe Coder's Marketing Stack

Every tool you need to market and sell your product. Reviewed by developers, for developers.

Email Marketing

ConvertKit (Kit)

Beginners

Visual automations, creator-focused email platform with a generous free tier.

Pros

  • + Beautiful visual automation builder
  • + Free up to 10K subscribers
  • + Built-in landing pages and forms
  • + Great deliverability

Cons

  • - Gets expensive at scale
  • - Limited template customization
  • - Basic analytics compared to competitors

Pricing: Free up to 10K subs, then from $29/mo

Buttondown

Devs who want simplicity

Markdown-first, API-friendly newsletter platform built by a solo developer.

Pros

  • + Native Markdown support
  • + Clean, minimal interface
  • + Powerful API for automation
  • + Excellent pricing

Cons

  • - No visual email builder
  • - Smaller feature set
  • - Less automation than ConvertKit

Pricing: Free up to 100 subs, then from $9/mo

Resend

Devs who want full control

Modern email API with React Email templates and exceptional developer experience.

Pros

  • + React Email for building templates in JSX
  • + Excellent API and SDK
  • + Beautiful dashboard
  • + Great docs

Cons

  • - Transactional-focused, not a full ESP
  • - No visual automation builder
  • - Newer platform, smaller community

Pricing: Free up to 3K emails/mo, then from $20/mo

Loops

Product-led growth

Email platform built specifically for SaaS with event-based automations.

Pros

  • + Built for SaaS use cases
  • + Event-driven automations
  • + Clean modern UI
  • + Good API

Cons

  • - Smaller ecosystem
  • - Less mature than alternatives
  • - Limited integrations

Pricing: Free up to 1K contacts, then from $49/mo

Landing Pages

Framer

Design-conscious devs

Visual website builder with beautiful designs, built-in CMS, and React under the hood.

Pros

  • + Stunning design capabilities
  • + Built-in CMS and animations
  • + Fast hosting included
  • + React-based components

Cons

  • - Learning curve for the editor
  • - Can feel limiting for complex logic
  • - Pricing adds up with CMS usage

Pricing: Free tier, then from $5/mo (Mini) to $15/mo (Basic)

Carrd

MVPs and quick launches

Dead simple one-page website builder. Perfect for MVPs and quick landing pages.

Pros

  • + Incredibly simple to use
  • + Only $19/year for Pro
  • + Fast to publish
  • + Supports forms and payments

Cons

  • - Single-page only
  • - Limited customization
  • - Not suitable for complex sites

Pricing: $19/year for Pro (3 sites)

Astro + Tailwind (DIY)

Devs who want to own everything

Build your own landing pages with full control. Free, fast, and fully customizable.

Pros

  • + Complete control over everything
  • + Zero cost
  • + Best performance possible
  • + Own your code forever

Cons

  • - Requires coding
  • - No drag-and-drop
  • - You handle hosting and deployment

Pricing: Free (open source)

Unbounce

Optimization-focused

Dedicated landing page platform with built-in A/B testing and conversion optimization.

Pros

  • + Built-in A/B testing
  • + Smart traffic routing
  • + Drag-and-drop builder
  • + Conversion-focused features

Cons

  • - Expensive for indie devs
  • - Templates can feel generic
  • - Overkill for simple pages

Pricing: From $99/mo

Analytics

Plausible

Most indie devs

Privacy-friendly, lightweight analytics. No cookies, GDPR-compliant out of the box.

Pros

  • + Simple and clean dashboard
  • + No cookie banners needed
  • + Lightweight script (< 1KB)
  • + Open-source self-hosted option

Cons

  • - Less granular than GA4
  • - No session replay
  • - Paid only (no free tier for hosted)

Pricing: From $9/mo (hosted), free self-hosted

PostHog

Product-led growth

All-in-one product analytics: events, session replay, feature flags, and A/B testing.

Pros

  • + Generous free tier (1M events/mo)
  • + Session recordings
  • + Feature flags built in
  • + Open source, self-hostable

Cons

  • - Can be complex to set up
  • - Dashboard learning curve
  • - Heavy compared to Plausible

Pricing: Free up to 1M events/mo, then usage-based

Google Analytics 4

Comprehensive tracking on a budget

Google's analytics platform. Free, powerful, and deeply integrated with Google Ads.

Pros

  • + Completely free
  • + Deep integration with Google Ads
  • + Event-based tracking
  • + Massive ecosystem

Cons

  • - Complex and unintuitive UI
  • - Privacy concerns
  • - Steep learning curve
  • - Requires cookie consent

Pricing: Free

Mixpanel

Understanding user behavior deeply

Event-based product analytics designed to understand user behavior and funnels.

Pros

  • + Powerful funnel analysis
  • + Excellent user flow tracking
  • + Great for product decisions
  • + Good free tier

Cons

  • - Expensive at scale
  • - Complex event setup
  • - Not great for simple website analytics

Pricing: Free up to 20M events/mo, then from $20/mo

AI Copywriting Assistants

Claude

Serious copywriting

Anthropic's AI assistant. Excels at long-form copy, strategic thinking, and frameworks.

Pros

  • + Best-in-class long-form writing
  • + Follows complex instructions well
  • + Great at frameworks and structure
  • + Large context window

Cons

  • - Can be verbose without guidance
  • - No marketing-specific templates built in
  • - Usage limits on free tier

Pricing: Free tier, Pro from $20/mo

ChatGPT

Quick drafts and iteration

OpenAI's versatile AI assistant. Good for brainstorming and quick drafts.

Pros

  • + Versatile and fast
  • + Good for brainstorming angles
  • + Plugins and GPTs ecosystem
  • + Wide general knowledge

Cons

  • - Can produce generic copy
  • - Needs detailed prompting for quality
  • - Inconsistent tone across sessions

Pricing: Free tier, Plus from $20/mo

Copy.ai

Non-writers who need copy fast

Marketing-specific AI tool with templates for ads, emails, and landing pages.

Pros

  • + Marketing-focused templates
  • + Easy to use for non-writers
  • + Built-in workflows
  • + Team collaboration features

Cons

  • - Output can feel templated
  • - Less flexible than general AI
  • - Expensive for what you get

Pricing: Free tier, Pro from $49/mo

A/B Testing & Optimization

PostHog Experiments

Most devs

A/B testing built into PostHog's product analytics platform. Developer-friendly and free.

Pros

  • + Included in PostHog free tier
  • + Developer-friendly API
  • + Bayesian statistics
  • + Integrated with feature flags

Cons

  • - Requires PostHog setup
  • - Less polished visual editor
  • - Smaller community than dedicated tools

Pricing: Free (included with PostHog)

LaunchDarkly

Teams

Enterprise-grade feature flags with built-in experimentation and rollout controls.

Pros

  • + Powerful feature flag management
  • + Gradual rollouts
  • + SDKs for every language
  • + Enterprise reliability

Cons

  • - Expensive for solo devs
  • - Overkill for simple A/B tests
  • - Complex setup

Pricing: From $10/mo per seat

VWO

Quick tests without code

Visual A/B testing platform with a WYSIWYG editor for non-technical experiments.

Pros

  • + Visual editor — no code needed
  • + Heatmaps and recordings
  • + Statistical rigor built in
  • + Easy to set up

Cons

  • - Expensive
  • - Visual editor can break complex pages
  • - Less developer-friendly

Pricing: From $99/mo

Recommended Stacks

Not sure where to start? Here are three battle-tested combinations, from free to full-featured.

The Free Stack

$0/mo

Everything you need to start, without spending a dime. Perfect for validating your idea before investing in tools.

  • Astro + Tailwind
  • Buttondown
  • Plausible (self-hosted)
  • PostHog
Most Popular

The Sweet Spot

~$30/mo

The best balance of power and simplicity. Enough tools to grow to $5K MRR without friction.

  • Framer
  • ConvertKit
  • Plausible
  • PostHog

The Growth Stack

~$100/mo

For products with traction. Optimized for conversion testing, SaaS automations, and scaling.

  • Next.js + Vercel
  • Loops
  • PostHog
  • Unbounce

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