Blog — Marketing Tactics for Vibe Coders
Actionable articles on direct response marketing, copywriting, and growth strategies for developers who ship.
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Hand-picked posts to take you from zero to selling what you build.
What Is Direct Response Marketing? A Vibe Coder's Guide
Brand marketing is a prayer. DRM is a system. Here's what direct response marketing actually is, why it's perfect for developers, and how to start using it today.
Bing Ads for SaaS: The Channel Your Competitors Ignore
Microsoft Advertising (Bing Ads) is the underrated paid channel for SaaS. Cheaper clicks, less competition, and a B2B-heavy audience. A developer-friendly guide to running it profitably.
Email A/B Testing for Developers: What to Test and How
A developer-friendly guide to email A/B testing. What to test, how to size a test, how to read results without fooling yourself, and the order of experiments that actually moves revenue.
The Marketing Flywheel for Developer Products
Funnels leak. Flywheels compound. Learn how to build a self-reinforcing marketing flywheel for your developer product where every customer makes the next one cheaper to acquire.
Microcopy That Converts: Writing UI Text for Developers
Microcopy — button labels, empty states, error messages, tooltips — quietly decides whether users convert or bounce. A developer-friendly guide to writing UI text that sells.
Backlinks for Indie Hackers: How to Earn Links
Backlinks are the biggest reason new sites stall on page 2. Here is how indie hackers earn quality links without buying them — through tools, guest posts, syndication, and being genuinely useful.
ConvertKit (Kit) vs Buttondown for Developers
An honest comparison of Kit (formerly ConvertKit) and Buttondown for developers — Markdown support, automation, pricing, and free tiers — to help you pick the right newsletter tool for your product.
Generative Engine Optimization (GEO) for Dev Tools
GEO is SEO for AI search. Learn how to get your developer product cited by ChatGPT, Claude, Perplexity, and Google AI Overviews — the channel where nearly half of buyer research now starts.
GEO vs SEO: What Changes With AI Search
GEO and SEO share a foundation but optimize for different outputs — a ranking position versus a citation in an AI answer. Here is what actually changes, what stays the same, and how to do both at once.
How to Get Your Content Cited by ChatGPT
A practical, developer-friendly playbook for getting cited by ChatGPT and other AI assistants — from extractable answers and structured data to entity authority and third-party validation.
How to Show Up in Google AI Overviews
Google AI Overviews now appear on roughly half of searches. Here is how SaaS and dev-tool sites earn a spot in the AI-generated answer box — without abandoning the SEO fundamentals that get you there.
Google Analytics Alternatives for Developers
The best Google Analytics alternatives for developers in 2026 — Plausible, PostHog, Fathom, and more. Privacy-friendly, lightweight, and developer-focused options compared by what each is best for.
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