// Analytics
Analytics & Testing
Track the right metrics, run A/B tests, and make marketing decisions with data — not guesses.
Google Analytics Alternatives for Developers
The best Google Analytics alternatives for developers in 2026 — Plausible, PostHog, Fathom, and more. Privacy-friendly, lightweight, and developer-focused options compared by what each is best for.
Keyword Research for Developers: Find Searches You Can Win
Keyword research is how you find the searches your product can actually rank for. A systematic, tool-light process for developers — search intent, long-tail targeting, and judging difficulty without paying for Ahrefs.
Plausible vs Google Analytics 4: Which for Devs?
A practical, honest comparison of Plausible and Google Analytics 4 for developers — privacy, page speed, data accuracy, ease of use, and cost — so you can pick the right analytics tool for your product.
Schema Markup for AI Search: Get Cited More
Structured data makes your content machine-readable so AI engines can parse and cite it. Learn which schema types matter for GEO — FAQ, HowTo, Article — and how to implement them on a developer site.
Technical SEO for Static Sites: Astro & Next.js
Static sites start with a technical SEO advantage. Here is the checklist that locks it in — crawlability, metadata, sitemaps, structured data, Core Web Vitals, and rendering — for Astro, Next.js, and similar frameworks.
Topic Clusters: The SEO Structure That Builds Authority
Topic clusters organize your content into a pillar page plus supporting posts that all link together — the structure that signals expertise to Google and lifts your whole site, not just one post.
Exit-Intent Popups and On-Page Conversion Tactics for Developers
Most of your traffic leaves without converting. Here are the on-page tactics — exit-intent, scroll triggers, sticky CTAs — that recover those visitors without being sleazy.
North Star Metrics for SaaS: How to Pick the One Number That Guides Every Decision
Indie developers drown in dashboards. Here is how to choose a North Star metric that aligns your team, focuses your marketing, and tells you whether your SaaS is actually growing in the right direction.
Conversion Tracking for Developers: From Zero to Full Funnel Visibility
How to set up conversion tracking that actually works. Event instrumentation, attribution models, and funnel analytics for developers who want data they can trust.
Cohort Analysis for Developers: Track Retention Without a Data Team
Learn cohort analysis with Google Sheets templates and SQL queries. Measure retention, identify churn patterns, and make data-driven decisions without expensive analytics tools.
Free Trial Optimization: Convert More Trialers to Paying Customers
How to optimize your SaaS free trial for maximum conversion. Trial length, onboarding, activation metrics, and the emails that turn free users into paying customers.
Churn Reduction: DRM Tactics to Keep Customers
Proven tactics to reduce SaaS churn using direct response marketing principles. Onboarding, re-engagement emails, exit surveys, and retention strategies for indie developers.
SEO for Developer Blogs: Rank Without Being an SEO Expert
A practical SEO guide for developer blogs. Keyword research, on-page optimization, internal linking, and content strategy that drives organic traffic to your dev product.
Customer Acquisition Cost: What Every Developer Should Know
How to calculate, track, and reduce your customer acquisition cost (CAC). The most important SaaS metric explained for indie developers with practical optimization tactics.
The Developer's Guide to A/B Testing Landing Pages
How to set up and run statistically valid A/B tests on your landing page. Tools, methodology, sample size calculations, and common mistakes developers make when testing.