// ship products, make money
You Can Build Anything.
Now Learn to Sell It.
You shipped it. Now sell it. A free marketing guide for vibe coders and indie developers — built in public, written in plain English.
// the problem
The Vibe Coder's Marketing Problem
You can vibe code an entire SaaS in a weekend with Cursor, Bolt, or Lovable. But then what? You post it on Twitter, get 12 likes, and wonder why nobody is buying.
The problem isn't your product — it's that nobody taught you how to sell. Traditional marketing advice feels like it's written for MBAs, not makers.
You Build, But Nobody Buys
Great product, zero revenue. You shipped something amazing but your launch got buried in the noise.
Marketing Feels Sleazy
You'd rather write code than write copy. Every marketing tactic you've seen feels manipulative or cringe.
No System, Just Hoping
Posting randomly and praying for sales. No funnel, no strategy, no repeatable process to grow revenue.
// the solution
Direct Response Marketing:
Your Sales Algorithm
Think of DRM as a function. Input: visitor. Output: customer. Every element is testable. Every result is measurable. It's marketing for people who think in systems.
// Your direct response marketing pipeline
// Every step is measurable, every result is optimizable
const pipeline = [
"Traffic", // SEO, ads, content, social
"Landing Page", // Convert visitors to leads
"Email Sequence", // Nurture & build trust
"Offer", // Present irresistible deal
"Revenue", // $$$
];
const result = runPipeline(pipeline);
// => { revenue: "recurring", confidence: "data-driven" }
// the curriculum
What You'll Learn at CodeToCash
Landing Pages That Convert
Turn visitors into customers with proven page structures and conversion-optimized layouts.
Copywriting for Developers
Frameworks that make writing sales copy feel like filling in a template. No creative writing degree needed.
Email Sequences That Sell
Automated email flows that nurture leads and drive revenue while you sleep. Set up once, iterate as you grow.
Your First Ad Campaign
Run paid ads without burning cash, even on a tiny budget. Learn to test, measure, and scale what works.
Pricing Strategies
Price your SaaS, tool, or template to maximize revenue. Stop guessing and start using proven pricing models.
Analytics & Testing
A/B test everything and make data-driven marketing decisions. Because guessing is not a growth strategy.
// real numbers, no fluff
What You're Getting Access To
Every article, playbook, and template on this site is free — and we're adding more every week. Here's the library so far:
Articles Published
55
+ growing weekly
Free Templates
50+
copy & paste ready
Playbooks Live
8/8
100% complete
New articles and playbooks drop every week. Subscribe to get one actionable DRM tactic every Tuesday — plus the free cheatsheet with every framework and template on one page.
Get the Free Cheatsheet// subscribe
The Dev Marketing Newsletter
Every Tuesday: one DRM tactic explained in developer terms, with a fill-in-the-blank template you can use the same day. No fluff. Built for people who'd rather ship than schmooze.
Subscribe and get The Developer's DRM Cheatsheet free instantly — every framework, formula, and fill-in-the-blank template on one page.
Trusted by indie developers shipping SaaS, tools, and templates. No spam.
No fake urgency. Just the frameworks that help developers sell what they build.
Join free. Unsubscribe anytime.
// ready to ship and sell?
Ready to turn your code
into cash?
Start with the free DRM 101 guide. No email required. No tricks. Just the frameworks that help developers sell what they build.