// weekly newsletter

One Marketing Tactic. Every Week.
Built for Developers.

Join developers who are learning to sell what they build. Get actionable direct response marketing tactics delivered to your inbox.

Subscribe and get The Developer's DRM Cheatsheet free instantly — every framework, formula, and fill-in-the-blank template on one page.

Trusted by indie developers shipping SaaS, tools, and templates. No spam.

// what you get

Here's What Hits Your Inbox
Every Week

Ship a Marketing Win Every Week

Each issue gives you one tested DRM tactic you can implement the same day. No MBA jargon — just clear frameworks explained in developer terms.

Write Landing Page Copy in 15 Minutes

Fill-in-the-blank templates for headlines, email sequences, and landing pages. Just plug in your product details and ship.

See What's Working for Other Devs

Real case studies with real numbers — how indie devs went from zero revenue to paying customers using these exact tactics.

Build Your Stack Without Wasting Money

Honest tool recommendations from $0 to $100/mo. Know exactly what to use at each stage so you don't overpay or under-invest.

One Email a Week. Every One Earns Its Open.

No drip campaigns, no upsell spam. Just one valuable issue every Tuesday. Unsubscribe in one click, anytime.

// built in public

Be One of the First
to Subscribe

We're building this newsletter in public. No fake metrics, no manufactured social proof. Here's where things actually stand:

Articles Published

55

+ growing weekly

Subscribers

Early

be one of the first

Playbooks Live

8/8

100% complete

If you subscribe now, you'll be getting in early — before the crowd, when it's still possible to reply to an email and actually hear back. We share our real stats publicly as we grow.

Join Early — It's Free

// sample issue

Here's What It Looks Like

A peek inside a real issue of the newsletter.

Inbox — CodeToCash Weekly

</>

CodeToCash Weekly

newsletter@codetocash.dev

The one landing page change that doubled my conversion rate

Issue #47 — 5 min read

Hey there,

Last week I ran an A/B test on a client's SaaS landing page. One change. That's it. Conversions went from 2.1% to 4.7%.

The change? I moved the CTA above the fold and rewrote it from "Get Started" to "Start My Free Trial — No Credit Card."

Here's why this works (and the psychology behind it):

1. Visibility bias: If they can't see it, they can't click it. 60% of visitors never scroll past the hero.

2. Friction reduction: "No credit card" removes the #1 objection before it forms in their mind.

3. Specificity: "Start My Free Trial" is about them. "Get Started" is about nothing.

Here's the template you can steal:

[Action Verb] + [Desired Outcome] + [Objection Killer]

Examples:

"Start My Free Trial — No Credit Card"

"Download the Guide — It's Free"

"Launch My Store — Setup Takes 5 Min"

Try this on your landing page this week. Reply and tell me your results.

Ship products, make money.
— CodeToCash

// join us

Start Getting Smarter About
Selling What You Build

One email per week. Unsubscribe in one click.