// the journey
From $0 to Profitable.
Tracked in real time.
CodeToCash teaches developers how to sell what they build. This page tracks whether those same frameworks actually work — applied to this very site. Every metric is real. Every failure is documented.
Started February 2026 · Day 96 · Last updated May 21, 2026
// live metrics
Daily impressions grew from ~10-15/day in March to 40-60/day in May. Google is showing us to more people. The bottleneck now isn't visibility — it's click-through rate. People see us on page 2 but don't click. Fix: better meta titles and descriptions.
// revenue progress
Launch $100
Covers costs $500
Side income $1000
$1K MRR
// current experiment
Building in Public as a Growth Channel
Documenting the journey from $0 to profitable — with real metrics, real failures — will drive more traffic and trust than SEO alone.
→ Weekly site traffic from social referrals
→ Newsletter signups
→ Engagement on social posts
// eating my own cooking
Every framework on this site was written to help developers sell. Here's what I'm currently applying to CodeToCash itself:
Using transparency and real metrics as the primary trust-building mechanism.
Email Launch Sequence →Setting up the 7-email welcome sequence to convert subscribers into engaged readers.
SEO for Developer Blogs →Optimizing existing content to move from position 14.2 to page 1.
// monthly log
Month 0 — Launch
Month 1 — Content Sprint
Month 2 — Full Library
Month 3 — Building in Public
Impressions hitting 40-60/day — the highest yet. But clicks are nearly zero. The diagnosis: we rank on page 2, people see us in search results but don't click. Started documenting the journey publicly. This page goes live. The real experiment begins.
Building in Public playbook — using my own framework to turn transparency into a growth channel.
// why public
I teach developers marketing.
I have 7 clicks in 3 months.
The irony isn't lost on me. I built a site with 51 articles, 8 playbooks, 50+ templates, and 3 free tools about how to sell software — and after 96 days it earns nothing.
So I'm doing the one thing most people won't: showing the actual numbers while I figure it out. If my own frameworks work, you'll see the revenue climb month by month on this page. If they don't, you'll see that too.
This is accountability through radical transparency.
// follow the journey
Watch this unfold in real time.
Subscribe for weekly updates with real numbers, experiments, and lessons — plus the free DRM Cheatsheet with every framework on one page.