// Fundamentals

DRM Fundamentals

The core concepts every developer needs before writing a single word of copy or spending a dollar on ads.

How to Write a Value Proposition for Your Dev Tool

Learn how to write a value proposition for your SaaS or dev tool with 5 fill-in-the-blank templates, real examples, and a validation test.

Mar 8, 2026 Read

Fundamentals 6 min read

Direct Response vs Brand Marketing for Developers

Brand marketing builds awareness. DRM builds revenue. As a solo developer with no budget, here's why you should only care about one of them.

Feb 21, 2026 Read

Fundamentals 8 min read

The DRM Funnel Explained: Think of It as Your Sales API

Think of your marketing funnel as an API: visitor goes in, customer comes out. Here's how to build that function — step by step, with no marketing jargon.

Feb 17, 2026 Read

Fundamentals 8 min read

What Is Direct Response Marketing? A Vibe Coder's Guide

Brand marketing is a prayer. DRM is a system. Here's what direct response marketing actually is, why it's perfect for developers, and how to start using it today.

Feb 10, 2026 Read

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