// Fundamentals
DRM Fundamentals
The core concepts every developer needs before writing a single word of copy or spending a dollar on ads.
Fundamentals 6 min read
How to Write a Value Proposition for Your Dev Tool
Learn how to write a value proposition for your SaaS or dev tool with 5 fill-in-the-blank templates, real examples, and a validation test.
Mar 8, 2026
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Fundamentals 6 min read
Direct Response vs Brand Marketing for Developers
Brand marketing builds awareness. DRM builds revenue. As a solo developer with no budget, here's why you should only care about one of them.
Feb 21, 2026
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Fundamentals 8 min read
The DRM Funnel Explained: Think of It as Your Sales API
Think of your marketing funnel as an API: visitor goes in, customer comes out. Here's how to build that function — step by step, with no marketing jargon.
Feb 17, 2026
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Fundamentals 8 min read
What Is Direct Response Marketing? A Vibe Coder's Guide
Brand marketing is a prayer. DRM is a system. Here's what direct response marketing actually is, why it's perfect for developers, and how to start using it today.
Feb 10, 2026
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