Email Marketing
Build email systems that nurture leads and drive sales while you're busy shipping features.
ConvertKit (Kit) vs Buttondown for Developers
An honest comparison of Kit (formerly ConvertKit) and Buttondown for developers — Markdown support, automation, pricing, and free tiers — to help you pick the right newsletter tool for your product.
Email List Segmentation for Developers: Send Less, Convert More
Blasting every email to your whole list is the email equivalent of a global variable. Here is how to segment your list the way you would structure data — so the right message reaches the right person and your open rates climb instead of decay.
Email Deliverability for Developers: Why Your Emails Land in Spam
You can write the perfect email sequence and still fail if it lands in spam. Here is the technical and content side of deliverability — SPF, DKIM, DMARC, warmup, and the rules that keep you in the inbox.
Pre-Launch Waitlist Strategy: Build an Audience Before You Ship
A waitlist is not a vanity metric — done right, it is validation, a launch-day audience, and a feedback loop you build before writing the final line of code. Here is the system.
The Win-Back Email Sequence: Recover Churned SaaS Customers on Autopilot
Churned customers already trusted you once. Here is the exact 5-email sequence that reactivates canceled SaaS users, with templates, timing, and the psychology of why people come back.
Growing a Developer Newsletter to 1,000 Subscribers
A tactical guide to building your email list from zero to 1,000 developer subscribers. Signup incentives, growth channels, content strategy, and retention tactics.
The Developer Onboarding Email Sequence (With Templates)
A complete onboarding email sequence for SaaS free trials. 7 emails with real subject lines, send timing, and copy that converts trial users to paying customers.
Email Subject Line Formulas That Get 40%+ Open Rates
Proven email subject line formulas for developer newsletters and SaaS marketing. 20 templates with examples that consistently achieve high open rates.
Writing Cold Emails That Get Replies: Templates for Dev Tools
10 cold email templates for SaaS and dev tools that actually get replies — with targeting advice, personalization tactics, and follow-up sequences.
7 Email Sequences That Sell SaaS Products on Autopilot
Learn the 7 essential email sequences for SaaS that convert trials, recover churned users, and grow revenue — fully automated.
SaaS Email Marketing for Beginners: Zero to Sales
Start SaaS email marketing from scratch. Set up a welcome sequence, write emails that sell, and automate it all — with free templates to copy.