// Ads
Paid Advertising
Run your first ad campaigns without burning cash — step-by-step guides for developers new to paid traffic.
Meta Ads for Developer Products: Facebook & Instagram on a Budget
Most developers assume Facebook and Instagram ads are for e-commerce, not dev tools. They are wrong. Here is how to run profitable Meta ads for a technical product on a small budget — targeting, creative, and the math that keeps you from burning cash.
Newsletter Sponsorships for SaaS: A Developer's Guide to Buying Ads in Newsletters
How to buy newsletter sponsorships that convert for your SaaS. Find the right newsletters, evaluate audiences, write copy that works, and measure ROI like an engineer.
YouTube Ads for SaaS: A Developer's Guide to the Most Underpriced Channel
YouTube ads are the best-kept secret in SaaS marketing. Lower CPMs than Meta, higher intent than TikTok, and a format that lets you demo your product before they click. Here is how to run them profitably on a small budget.
Ad Copywriting Templates That Convert for SaaS Products
Fill-in-the-blank ad copy templates for Google, Twitter, LinkedIn, and Reddit. Headline formulas, description frameworks, and CTA patterns that turn clicks into customers.
LinkedIn Ads for B2B SaaS: Targeting Developers & Engineering Teams
How to run profitable LinkedIn ads for developer tools and B2B SaaS. Job title targeting, budget strategy, creative rules, and how to make LinkedIn work on an indie budget.
Reddit Ads for SaaS: How to Advertise Without Getting Roasted
A tactical guide to advertising your SaaS on Reddit. Subreddit targeting, ad creative that respects the community, budget strategy, and how to avoid the mistakes that make developers angry.
Twitter/X Ads for Developer Products: A $50 Test Budget
How to run Twitter/X ads for your SaaS or dev tool without wasting money. Campaign setup, creative strategy, targeting, and a complete $50 testing framework for indie developers.
Retargeting Ads for Developer Products: Beginner's Guide
How to set up retargeting ads for your SaaS product. Pixel setup, audience segmentation, ad creative, and budget strategy for developers new to retargeting.
How to Run Google Ads for Your SaaS on a $100 Budget
A step-by-step guide to launching your first Google Ads campaign for your SaaS product without burning cash. Budget allocation, targeting, and optimization for developers.