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seo
12 articles about seo for developers who ship.
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Backlinks for Indie Hackers: How to Earn Links
Backlinks are the biggest reason new sites stall on page 2. Here is how indie hackers earn quality links without buying them — through tools, guest posts, syndication, and being genuinely useful.
Generative Engine Optimization (GEO) for Dev Tools
GEO is SEO for AI search. Learn how to get your developer product cited by ChatGPT, Claude, Perplexity, and Google AI Overviews — the channel where nearly half of buyer research now starts.
GEO vs SEO: What Changes With AI Search
GEO and SEO share a foundation but optimize for different outputs — a ranking position versus a citation in an AI answer. Here is what actually changes, what stays the same, and how to do both at once.
How to Show Up in Google AI Overviews
Google AI Overviews now appear on roughly half of searches. Here is how SaaS and dev-tool sites earn a spot in the AI-generated answer box — without abandoning the SEO fundamentals that get you there.
Keyword Research for Developers: Find Searches You Can Win
Keyword research is how you find the searches your product can actually rank for. A systematic, tool-light process for developers — search intent, long-tail targeting, and judging difficulty without paying for Ahrefs.
How to Get Your First SaaS Customers With SEO
SEO is a slow channel that pays back for years. Here is how to use it to land your first SaaS customers — targeting bottom-of-funnel keywords, comparison pages, and problem-aware searches that convert.
Technical SEO for Static Sites: Astro & Next.js
Static sites start with a technical SEO advantage. Here is the checklist that locks it in — crawlability, metadata, sitemaps, structured data, Core Web Vitals, and rendering — for Astro, Next.js, and similar frameworks.
Topic Clusters: The SEO Structure That Builds Authority
Topic clusters organize your content into a pillar page plus supporting posts that all link together — the structure that signals expertise to Google and lifts your whole site, not just one post.
Programmatic SEO for Dev Tools: Rank for Thousands of Queries
Developers have an unfair SEO advantage: you can generate pages from data with code. Here is how to use programmatic SEO to rank for thousands of long-tail queries — without writing thin junk.
Docs-Led Growth: How Documentation Becomes Your Best Marketing Channel
For developer products, documentation is not an afterthought — it is a top-of-funnel acquisition channel, a sales page, and an onboarding flow at once. Here is how to make your docs sell.
How to Write a VS Page That Steals Competitor Traffic
Write comparison and alternative pages that rank for high-intent keywords. Includes templates, SEO strategy, and examples for developer tools and SaaS products.
SEO for Developer Blogs: Rank Without Being an SEO Expert
A practical SEO guide for developer blogs. Keyword research, on-page optimization, internal linking, and content strategy that drives organic traffic to your dev product.
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