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developer marketing
6 articles about developer marketing for developers who ship.
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LinkedIn Ads for B2B SaaS: Targeting Developers & Engineering Teams
How to run profitable LinkedIn ads for developer tools and B2B SaaS. Job title targeting, budget strategy, creative rules, and how to make LinkedIn work on an indie budget.
Reddit Ads for SaaS: How to Advertise Without Getting Roasted
A tactical guide to advertising your SaaS on Reddit. Subreddit targeting, ad creative that respects the community, budget strategy, and how to avoid the mistakes that make developers angry.
Twitter/X Ads for Developer Products: A $50 Test Budget
How to run Twitter/X ads for your SaaS or dev tool without wasting money. Campaign setup, creative strategy, targeting, and a complete $50 testing framework for indie developers.
How to Use Twitter/X to Market Your Developer Product
Twitter marketing for developers: grow a technical audience, write threads that convert, and turn followers into email subscribers with this practical playbook.
Why Most Developer Products Fail (And How DRM Fixes It)
Your product isn't the problem. Your marketing is. Here are the exact reasons developer products fail to sell — and the DRM fixes for every single one.
The DRM Funnel Explained: Think of It as Your Sales API
Think of your marketing funnel as an API: visitor goes in, customer comes out. Here's how to build that function — step by step, with no marketing jargon.
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