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analytics
3 articles about analytics for developers who ship.
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Cohort Analysis for Developers: Track Retention Without a Data Team
Learn cohort analysis with Google Sheets templates and SQL queries. Measure retention, identify churn patterns, and make data-driven decisions without expensive analytics tools.
Customer Acquisition Cost: What Every Developer Should Know
How to calculate, track, and reduce your customer acquisition cost (CAC). The most important SaaS metric explained for indie developers with practical optimization tactics.
The Developer's Guide to A/B Testing Landing Pages
How to set up and run statistically valid A/B tests on your landing page. Tools, methodology, sample size calculations, and common mistakes developers make when testing.
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