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saas marketing
8 articles about saas marketing for developers who ship.
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Bing Ads for SaaS: The Channel Your Competitors Ignore
Microsoft Advertising (Bing Ads) is the underrated paid channel for SaaS. Cheaper clicks, less competition, and a B2B-heavy audience. A developer-friendly guide to running it profitably.
Newsletter Sponsorships for SaaS: A Developer's Guide to Buying Ads in Newsletters
How to buy newsletter sponsorships that convert for your SaaS. Find the right newsletters, evaluate audiences, write copy that works, and measure ROI like an engineer.
Ad Copywriting Templates That Convert for SaaS Products
Fill-in-the-blank ad copy templates for Google, Twitter, LinkedIn, and Reddit. Headline formulas, description frameworks, and CTA patterns that turn clicks into customers.
Reddit Ads for SaaS: How to Advertise Without Getting Roasted
A tactical guide to advertising your SaaS on Reddit. Subreddit targeting, ad creative that respects the community, budget strategy, and how to avoid the mistakes that make developers angry.
Twitter/X Ads for Developer Products: A $50 Test Budget
How to run Twitter/X ads for your SaaS or dev tool without wasting money. Campaign setup, creative strategy, targeting, and a complete $50 testing framework for indie developers.
Retargeting Ads for Developer Products: Beginner's Guide
How to set up retargeting ads for your SaaS product. Pixel setup, audience segmentation, ad creative, and budget strategy for developers new to retargeting.
How to Create a Lead Magnet Developers Actually Want
Stop building lead magnets nobody downloads. Get 10 lead magnet ideas for SaaS and dev tools — with a 4-hour creation guide and delivery system.
How to Run Google Ads for Your SaaS on a $100 Budget
A step-by-step guide to launching your first Google Ads campaign for your SaaS product without burning cash. Budget allocation, targeting, and optimization for developers.
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