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paid acquisition
3 articles about paid acquisition for developers who ship.
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Meta Ads for Developer Products: Facebook & Instagram on a Budget
Most developers assume Facebook and Instagram ads are for e-commerce, not dev tools. They are wrong. Here is how to run profitable Meta ads for a technical product on a small budget — targeting, creative, and the math that keeps you from burning cash.
Newsletter Sponsorships for SaaS: A Developer's Guide to Buying Ads in Newsletters
How to buy newsletter sponsorships that convert for your SaaS. Find the right newsletters, evaluate audiences, write copy that works, and measure ROI like an engineer.
YouTube Ads for SaaS: A Developer's Guide to the Most Underpriced Channel
YouTube ads are the best-kept secret in SaaS marketing. Lower CPMs than Meta, higher intent than TikTok, and a format that lets you demo your product before they click. Here is how to run them profitably on a small budget.
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