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marketing strategy
3 articles about marketing strategy for developers who ship.
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Inbound vs Outbound Marketing for Developers: Which to Start With
Inbound pulls customers to you; outbound reaches out to them. Most developers pick wrong for their stage and stall. Here is a clear framework for choosing your first channel — and when to add the second.
Building in Public as a Marketing Strategy
Building in public isn't just for clout — it's one of the highest-ROI marketing strategies for solo developers. Here's how to do it systematically.
Sell the SaaS You Built With AI: A Vibe Coder's Playbook
You built a SaaS in a weekend with AI — selling it is the hard part. Here's the direct response playbook that gets vibe coders their first paying customers.
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