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growth
4 articles about growth for developers who ship.
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The Marketing Flywheel for Developer Products
Funnels leak. Flywheels compound. Learn how to build a self-reinforcing marketing flywheel for your developer product where every customer makes the next one cheaper to acquire.
How to Get Your First 100 Users: A DRM Playbook for Developers
The first 100 users do not come from ads or virality — they come from doing things that do not scale, systematically. Here is the direct response playbook to get there.
Growing a Developer Newsletter to 1,000 Subscribers
A tactical guide to building your email list from zero to 1,000 developer subscribers. Signup incentives, growth channels, content strategy, and retention tactics.
Affiliate Programs for Dev Tools: Complete Setup Guide
How to create and run an affiliate program for your SaaS or developer tool. Commission structures, tracking, recruiting affiliates, and avoiding common mistakes.
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