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Bounce Rate

Bounce rate is the percentage of visitors who land on a page and leave without taking any further action or visiting another page. A high bounce rate on a landing page often signals a mismatch between what visitors expected and what they found.

Why it matters for developers

Bounce rate is an early warning that your message, speed, or targeting is off. Diagnosing why people bounce — slow load, unclear value, wrong audience — is often the fastest conversion win available.