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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the practice of improving your content, site structure, and authority so your pages rank higher in search engine results and earn organic traffic. It spans keyword research, on-page optimization, technical health, and backlinks.

Why it matters for developers

SEO is the compounding acquisition channel: a post that ranks keeps sending visitors for years with no ongoing spend. For developers, it rewards exactly the systematic, iterative work you already do in code.