// definition
Generative Engine Optimization (GEO)
Generative engine optimization (GEO) is the practice of structuring content so AI engines — ChatGPT, Claude, Perplexity, and Google AI Overviews — cite it when answering user questions. Where SEO optimizes for a ranking position, GEO optimizes for being the source an AI quotes in its synthesized answer.
Why it matters for developers
With AI Overviews appearing on roughly half of Google queries, a growing share of buyer research never reaches a traditional results page. GEO is where SEO was years ago: a first-mover opportunity with a closing window.
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