// free tool
Headline Grader
Paste your headline, get a score out of 100 with specific fixes. Built on the copywriting frameworks from our copywriting playbook.
0 / 200 characters
// headline score
0
// how to improve
// what makes a headline convert
The Science Behind High-Scoring Headlines
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Optimal Length
6–12 words, 50–70 characters. Long enough to be specific, short enough to scan. This range fits search results, social cards, and email subject lines without truncation.
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Power Words
Words like "free," "proven," "step-by-step," and "ultimate" trigger emotional responses. One or two per headline is the sweet spot — more feels spammy.
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Numbers & Specifics
"5 Ways" beats "Several Ways." Numbers signal structure and set expectations. Odd numbers slightly outperform even ones in click-through tests.