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Newsletter Archive

8 issues of actionable DRM tactics for developers. One email, every week, built for people who ship.

February 25, 2026 a/b testing analytics landing pages

A/B Testing Landing Pages: A Developer’s Guide

How to run statistically valid A/B tests without a PhD. Tools, sample sizes, and when to trust your results.

February 18, 2026 vibe coding strategy beginner

The marketing system every vibe coder needs from day one. Speed of building ≠ speed of selling.

February 11, 2026 building in public twitter organic marketing

How to document your journey and turn followers into customers. What to share, when to share, and what to keep private.

February 4, 2026 ads google ads budget marketing

A step-by-step campaign setup for indie devs. Keyword research, ad copy, landing page matching, and budget allocation.

January 28, 2026 email sequences automation

7 email sequences every SaaS needs: welcome, trial nurture, onboarding, re-engagement, and more. With templates.

January 21, 2026 copywriting frameworks templates

Problem → Agitate → Solution. The simplest copy framework that works for headlines, emails, and landing pages.

January 14, 2026 pricing psychology saas

The psychology of anchoring, decoy pricing, and why $49 beats $50. Three pricing experiments you can run this week.

January 7, 2026 landing pages conversion copywriting

A 4.7% vs 2.1% conversion story. The psychology of visibility bias, friction reduction, and specificity in CTAs.

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One email every Tuesday with actionable marketing tactics for developers. Plus the free DRM Cheatsheet — every framework and template on one page.